Life at The Sessile

Following the success of Way of Life’s first influencer marketing campaign, creators were cast to generate original content from their experience living at The Sessile. Leaning into themes of health and wellbeing, co-working and lifestyle, creators were chosen to reach specific audiences and raise awareness of the product offering. Using a mix of organic and paid partnerships, existing relationships were leveraged in order to reach a higher calibre of influencers. Where relevant, content was repurposed for paid social campaigns.

Highlights:
Organic reach of 1.4m+
21+ pieces of organic coverage
14 main feed posts tagging the brand